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Month: May 2020

Creating an Effective Social Media Calendar

As the name suggests,a social media content calendar contains details on the type of content your brand will launch in a given time. While it may seem like a simple task,it can be challenging to stick to the schedule,especially if you need to make suddenly make changes to your planned content depending on what’s on trend. But,if you’re consistent,you can avoid those repetitive and random posts. Combined with proper basic SEO training,you can stay organized for better-quality content and expect better rankings.

Save Time While Staying Organized

With a social media content calendar,you can plan your posts,prevent multitasking and cramming,categorize your content properly,and take notes if you suddenly have a new idea. This is an effective way to make sure you won’t have to post a random inspirational quote or an irrelevant photo just because you suddenly realized you haven’t posted a new content for days. Using the right tools,you can schedule your posts ahead of time so you won’t forget about them.

Keep Track of What Works and Make Improvements

If there’s a schedule and you’re committed to it,things get accomplished. You can monitor your progress and improve certain parts for more engagement. With a social media content calendar,you can “experiment” a little bit with your posts,so you can make the right adjustments for future content.

More Time to Proofread and Fact Check

Planning your social media posts head of time means you’ll have more chances to check and re-check your content before letting the entire world wide web to see them. You can proofread the text for any typos and fact-check all the data to reduce the risks of committing huge mistakes and facing a social media crisis,which will greatly affect your online reputation.

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Increasing Your Instagram Engagement the Right Way

Instagram is one of the largest social media platforms across the web. As such,it’s one of the most ideal marketing platform online businesses can use. It’s great for building a huge,loyal following because it’s highly targeted and makes full use of visuals to connect to an audience. So,as a digital marketer that has acquired global and local SEO training,how can you capitalize on this platform to promote your brand? Here are some steps you should consider:

Post regularly,but not too much

Instagram’s algorithm focuses on recency. The newer the post,the more chances it will show up on your followers’ feeds. So,before posting a new content,consider how many of your followers are most likely online. Once you’ve figured out the right timing to post an update,your followers will see it,give it a “like,” and leave a comment. While it’s important to be consistent,make sure it’s not at an overwhelming amount. Prepare a content calendar so you can keep track of how often you post.

Make Full Use of Hashtags

Instagram has had a lot of changes since it was launched in 2010. But,one thing remains the same – hashtags are still important! By using the right and relevant hashtags,you’ll be able to connect to a newer,wider audience,which can mean more followers,more engagement,and more customers that will support your brand.

Engage With Your Followers – Literally!

If your followers leave a comment or a question on your post or send you a direct messsage,take the time to respond to them. It’s called a social media platform after all,so be social! Make your audience feel that they’re actually talking to real people and not just a brand. You’re reaching out to them through your posts,so when they respond,engage with them. This will reflect positively on your brand.

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How to Write Content that Addresses Customer Concerns

How to Write Content that Addresses Customer Concerns

There is a lot of content floating around on the internet. Some of them offer advice; others offer nothing but meaningless paragraphs. You want your content to be on the useful side so that when customers find them,they will turn into a lead.

This is what a lead generation agency suggests you do in your content to get more business:

Identify the Problem

Your brand may be popular in your niche,but if you want to attract more clients,you need to reach out to those who may not know you yet. To talk to them,it’s important to show the unique value proposition of your product,but in a way that doesn’t make it seem like you just want their money. Talk in terms of their pain points and focus on one problem you can solve for them.

Name the Solution

After identifying the problem,it’s time to find a solution to it. If you promise your customers that you have the answer,they will want to know what it is. You can provide a brief intro of your product at this point,as long as you are still tying up the content to the problem you are trying to solve.

Show How to Solve the Problem

The most important part of your content is not the part where you talk about your brand. It’s more important to show customers how to solve their problem,which so happens to use your product in the process. Always think of customer needs first. They should get all the information they need,as well as accurate steps that will get them to a resolution,so that they will trust your content as a good resource. This way,even if they don’t buy now,they will be likely to come back in the future.

You may feel tempted to write content centered on your product specifications,but if you are not addressing customer concerns,all your words will be for nothing. Be more intentional in all your content.

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